EDUCATION

Johns Hopkins University                                                                                     Baltimore, MD

Master of Business Administration                                                                                   May 2021

Course Highlights:

               Marketing Management, Financial Accounting, Negotiation, Business Leaderships and Human Values

Maryland Institute College of Art                                                                                             Baltimore, MD

Master of Art in Design Leadership                                                                                    May 2021

Course Highlights:

               Design Leadership, Collaboration, Prototyping, Creativity and Innovation, Intersections of Design & Business

New York University                                                                                                                   New York, NY

Bachelor of Art in Music Business                                                                                                    May 2017

Course Highlights:

             Entertainment Finance, Entrepreneurship in Music Industry, International Music Marketing, Music Publishing

EXPERIENCE

Brand Executive                                                                                                                     Hangzhou, China

Titianvs Cosmetics                                                                                               Oct 2019 - Present

• Conduct consumer and competitor research, collect insights and CRM data to generate innovative new product development strategies;

• Collect and analyze sales trends, market intelligence, and social media movements to support the design team with packaging and marketing design for upcoming products;

• Drive social media and communication (internally and externally ) strategies across platforms ( Douyin - Chinese TikTok, Kuaishou, WeChat, Red - Xiaohongshu) and oversee the marketing budget;

• Personally host social media lives and coach other shopping hosts;

• Translate new product selling points and brand strategies into daily social media language that accelerates brand and product awareness;

• Ensure professionalized social media practices across platforms;

• Apply artistic vision to social media postings and establish active engagement across platforms to drive both brand advocacy and sales;

• Host VIP events for wholesale buyers, business partners, and high-profile customers to inspire potential business opportunities and generate sales with memorable experiences;

• Partner with MCN and influencers for social media collaborations and live-stream shopping events;

• Drive 92% of return businesses and a 20% increase in sales from 2021 to 2022, 12% increase in sales from 2022 to 2023, 20,0000 following growth on a single platform (Kuaishou, leading social media platform in China, owned by Tencent).

Sales Associate                                                                                                                           New York, NY

Tiffany & Co.                                                                                                                   Oct 2017- Jan 2019

• Exceed sales goal by an average of 150% per month, recognized as a market top seller;

• Implement business plan on international social media platforms (WeChat, Instagram, and Red - Xiaohongshu) and generate at least 20% of monthly sales digitally with high customer engagement and satisfaction;

• Recommend inventory and merchandising strategy to senior manager based on customer feedback and sales trends;

• Build strong customer relations through targeted marketing and clienteling strategy to foster return business – 10% of total sales;

• Complete Tiffany diamond training and host clients and celebrities at high jewelry events with exceptional story-telling and customer service skills.

Social Media Manager                                                                                                          New York, NY

Elsewhere Magazine                                                                                                    May 2014- Jun 2016

• Re-design social media strategy and gain more than 2K organic followers by cross-platform marketing on WeChat, Instagram, and Facebook;

• Supervise a team of 5 and work closely with the editorial team;

• Conduct in-depth surveys and interviews to identify potential opportunities for subscription growth and content planning;

• Draft fashion and beauty content for WeChat, Instagram, Facebook, and Xiaohongshu.

College Marketing Representative                                                                                                       New York, NY

Sony Music Entertainment                                                                                   May 2015- Jun 2016

• Oversee the New York City market for digital, campus, and lifestyle marketing;

• Refine marketing materials and digitally promote 30+ music releases via social media platforms (Instagram, Reddit, YouTube, and Twitter) plus lifestyle venues;

• Document and evaluate 10+ physical retail store sales results, then present analysis to upper management.

Strength

• Strong passion and one-of-a-kind experience in luxury goods, e-commerce, social media, and beauty industry

• Social media and Pop culture savvy

• Consumer-first mindset and a Warmth communicator

• Quick learner, agile problem solver, and Creative thinker

• Empathetic leader