LE BOI: Borny Apparel

In 2015, I came up with a personal brand: Le Boi.

In the summer of 2016, an idea hit me: “Bored + Horny = Borny.” — the status of young adults in hot summer days.

I was very passionate about this concept and believed the best way to introduce it was through fashion. So I traveled back to Asia, found a manufacturer, scouted a local photographer, and modeled for the photo shoot with my sister. All of these shirts were designed by me and were printed by hand. They were the products of pop culture, creative thinking, digital design, and craftsmanship. The collection spoke about being bold, borny, and proud.

Digitally designed by YUZE via Photoshop and PowerPoint in New York City, USA.

Manufactured by Hanson Factory in Hangzhou, China.

Photographed by Zhao Hui in Hangzhou, China.